Cinema is immensely popular today. But in our preoccupation with cinema as a source of entertainment, we often fail to recognize its educational and social dimensions. Karnataka Chalana Chitra Academy is now taking the message across Karnataka that it is now time to acquaint our students with the educational and social dimensions of cinema. Also, the academy aims to cultivate intelligent, critical appreciation of cinema among viewers. With these objectives the Academy Chairman, Sri Nagabharana, inaugurated the film club in our college. Inaugurating the club, Sri Nagabharana expressed the hope that in the days to come, our students will be exposed to good cinema from across India and the world. Viewing them critically, they will become perceptive judges of this powerful medium.