Themes and Sub-Themes

Theme 1: Management

Sub-theme 1. Human Resource

• Compensation Linked to Competence
• Cross-Cultural Management
• Reverse Mentoring: An Innovation in Workforce Management
• Innovations in Employee Engagement

Sub-theme 2. Marketing

• Child Consumer as a Market Segment
• Customer Engagement through Innovative Social Media
• Brand Transition
• Bottom of the Pyramid: A Neglected Indian Market Segment/Harnessing the Bottom of the Pyramid Segment in India
• Marketing Ethics for Emerging and Growing Industries
• Relevance of Ethical Global Marketing

Sub-theme 3. Accounting and Finance

• Cross-Border Accounting Systems
• International Financial Governance
• Policy Regime Changes in International Financial Framework and Investment Flows
• Current Account Deficit : Corrective Measures and Strategies
• Inclusive Growth through Venture Capital
• Green / Environmental Auditing

Sub-theme 4. Entrepreneurship

• Entrepreneurship and Value-Chain Creation
• Born-Global Entities
• Innovative Financial Solutions for Startups
• Life Cycle of Entrepreneurial Venture

Theme 2: Information and Communication Technology (ICT)

Sub-Themes:

• Human Computer Interaction
• Security and Cryptography on WWW.
• Mobile Applications in Business
• High Performance Knowledge bases and Big Data Analytics
• Health Informatics
• Software Metrics and Models
• Open Source Technology

Theme 3: English Language Teaching(ELT)

Sub- Themes:

• Computer Assisted Language Learning (CALL)
• Technology in Teaching English as L2
• Technology in Multi-lingual Classroom
• Technology for Teacher Development

Theme 4:Higher Education(HE)

Sub-Themes:

• Emotional Intelligence among Teaching Fraternity
• Entrepreneurship Education and its influence on Career Intention of Students
• HE: Global Standards v/s Local Dimensions
• Autonomy in Higher Education
• Global Strategic Alliances in HE